A while back, I wrote a guest blog post for Tiny Blue Sky offering tips on how to work with a designer to get the most from your brand and was interviewed on the TBS Podcast. Below you will find excerpts and links to the full features.
 

THE PINTEREST TRAP: HOW TO FOCUS YOUR BRAND FOR RETAIL DESIGN AND BEYOND

"Without a doubt, Pinterest is a tool built to provoke ideas, facilitate collaboration and curate just about anything. At Fairly Modern, we use Pinterest not only to pull inspiration, but to collaborate with our clients gaining a better understanding of their vision and design direction. The drawback of using a site like this is also the reason we are drawn to it: endless possibilities. So, before you get caught in the Pinterest trap, we’ve put together a checklist of what you should have prepared before you create another Pinterest board or meet with a designer."

Read the full blog post here.

PODCAST: EXPERIENCE DESIGN FOR RETAIL SPACES

What is your process when designing a retail space and how do you incorporate branding into the process?

Well, every project is different. And, rightfully so in this case. First, I spend time understanding the product or the business. What makes them unique? What stories do they tell? Once I have a good understanding of that – I like to pull inspiration from there and incorporate it from a customer experience standpoint rather than focusing on the space itself. For example, think about an ordering process. That really has nothing to do with the design of the physical space, but it is important and can be built upon. Are the orders by number or do customers stand in a line? If they take a number, what would it be made of? What is something interesting I could do with it? Things just come to life when you start with the customer first.

Listen to the full podcast here