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Shefit Apparel

CREATIVE DIRECTOR / WEB + MOBILE

Industry: Athletic Apparel, Consumer Goods
Skills: Sketch, Illustrator, Photoshop, Shopify
Categories: Creative Direction, Web + Mobile, UX/UI Design, Shopify

As featured on Shark Tank, Shefit is more than just another sports apparel brand. On a mission to build a sisterhood, Shefit empowers women to be confident and active with size inclusive sports bras that offer support, comfort, and style. 

My role as the Creative Director was to translate the existing brand into a customer friendly experience for web and mobile. Through the development of user flows, wireframes, and mood boards – the experience was seamlessly defined before the UI was designed and implemented with Shopify.