Responsibly Stylish.

Lead the rebrand of Jonas Paul Eyewear, a kids’ eyewear company known for its convenient home try-on kits and mission-driven model. The refreshed brand positioned Jonas Paul as a stylish, confidence-boosting choice for kids—while reinforcing its commitment to making vision care more accessible worldwide.

Creative Direction + Copywriting: Angela Satterlee
Visual Design: Angela Satterlee
Marketing Director: Joe Force
Photography: Ben Harrison